Shambhala Music Festival

Communication Design, Branding



Shambhala Music Festival has committed to creating an unparalleled and life-changing experience for over two decades. This rebrand captures Shambhala’s mission to celebrate music, art, creativity, and self expression.




Question
How to create a unique rebrand of Shambhala’s music festival so that it effectively represents the culture of the festival and its attendees?
Solution
Rebrand of Shambhala Music Festival that captures artistic expression and authenticity.
Role
Research, Ideation, Execution
Tools
Illustrator, InDesign, Photoshop



   







The branding includes an abstract view of butterflies. Butterflies, a symbol of rebirth, are shaped in a circle and manipulated to portray the energy and rejuvenation of the festival and its attendees.























Made with love ︎ © 2021 Mena Rimac