Shambhala Music Festival

Communication Design, Branding

Shambhala Music Festival has committed to creating an unparalleled and life-changing experience for over two decades. This rebrand captures Shambhala’s mission to celebrate music, art, creativity, and self expression.

How to create a unique rebrand of Shambhala’s music festival so that it effectively represents the culture of the festival and its attendees?
Rebrand of Shambhala Music Festival that captures artistic expression and authenticity.
Research, Ideation, Execution
Illustrator, InDesign, Photoshop


The branding includes an abstract view of butterflies. Butterflies, a symbol of rebirth, are shaped in a circle and manipulated to portray the energy and rejuvenation of the festival and its attendees.

Made with love ︎ © 2021 Mena Rimac